We are a Data-Driven consulting firm that is built on helping you understand your business and growth. Mission: We are specialists in understanding your business growth. This includes insights and data on consumers, shoppers, channels and retailers, developing growth strategies and leading organisational excellence. Why data analytics: Today’s world runs completely on data. Data analytics is important because it helps businesses optimize their performances. Any company or organisation can also use data analytics to make better business decisions and help analyze customer trends, patterns, buying behavior and satisfaction, which can lead to new and better products or services. Before you make any key decision, it is always the norm that the top management would hold countless meetings with the board or even with the relevant departments to study, research, identify current business strategies or approach to come out with new ideas or strategies within the marketing, sales or even HR. Think about the time taken, people involved and all these time and efforts spent on identifying “raw” data from your files/ documents/ POS sales reports, inventories and logbooks. How much time is being wasted? Are you even getting close to what you want to know? Does your team know how to identify visualise the “raw” data? How do you even formulate or develop key strategies from data which you are not even clear off? How do you even make intelligent, informed business decisions when your data is floating all over the place? How we can help? Our 5-step approach: 1 . Extract/Collect – extraction of data, info from various channels / departments / sources within the organisation which includes offline and online as well as written or verbal data. 2 . Audit – validating the authenticity of the data to ensure its relevance and inference to the sources to determine. 3 . Data clean up – to load and clean up data from all formats and to push out into visualisation chart for better informed decision making for top management. 4 . Building Strategies – to build strategies around issues/challenges/ problems that the BI (business intelligence) has surfaced. 5 . Implementing key strategies, action plans. Impact on Organisation – the modern approach In the very near future, the way your business grows will be completely different, and only businesses that are adopting new technological advantages and innovations will survive. Both small and large organisations are moving forward with digital transformation. Data management is one of the most critical functions of today’s businesses and data is considered to be the most important asset of any organisation. Businesses needs data to be collected effectively, safely stored and efficiently analyse to create actionable business decisions, it will need to be integrated with a platform to make sense and to be processed quickly, as businesses grow, it will generate a huge amount of data from the day to day activities. So instead of manually analysing, those massive amounts of data should be analysed through a digital platform. The Edge of competitors Businesses that adapt to customer needs much faster than their competitors rely on data analytics to enhance their business because data analytics provides various advantages such as identifying new opportunities, understanding your customers, being more agile in outperforming your competitors. Using predictive analysis Businesses could also use predictive analysis to reduce cost, save time, increase your revenue and modernize your business. Conclusion Data analytics area already disrupting several industries, and the changes are critical and highly significant for organisations in the data management, the future belongs to the enterprises that are capable enough to predict evolving challenges and overcoming them.