Helping companies succeed in international markets!

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Amrich Consultancy is a leading international business development and marketing consulting firm that specialize in helping small and medium-sized enterprises (SMEs) create sustainable growth through successful expansion into international markets.

We assist companies in the local and abroad in entering or expanding into markets throughout asia and south east asia.

We offer a range of global business solutions to help SMEs succeed in international markets including, international business development, market research, feasibility studies, market analysis and selection, market entry strategy, lead generation, partner search, brand development, overseas marketing and promotion and digital online marketing and services.

Moving a business abroad or expanding a firm’s operations into foreign territories can be a costly, complicated and time-consuming process. Because of this, few companies do so without a good economic reason. Namely to expand in a market where labour and conditions favour business growth. Both large and small businesses can benefit from relocating overseas. Amrich has helped multiple businesses ranging from small to large local companies to set up their businesses overseas, providing expertise and relevant skill sets to assist and hand hold the growth of these companies.
After the assessment of the market, to aid your business in its transition overseas. Amrich consultancy together with knowledge of and links with government bodies, will be able to assist in applying for funding from these bodies so as to alleviate the initial cost of such a critical move.

How We Can Help

Market Research, Assessment & Analysis

Market research is any organized effort to gather information about target markets or customers. It is a very important component of the business strategy. The first step in any international trade negotiation, or any business venture, for that matter, is obtaining a good understanding of the market to assess viability and potential success

Market research is defined as a “component of marketing research whereby a specific market is identified and its size and other characteristics are measured.” Overseas market research is this process occurring outside of a firm’s home country, which can face a new set of boundaries such as language, culture, data collection, networking, and differences in business laws and requirements.

Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyse the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making for businesses.

Components of Market Research:                                                                                     

  • Target Market
  • Market Demand
  • Consumer Research ( Buying Pattern/ Behaviour)
  • Competitors
  • Distribution Channels and Routes
  • Market & Customer Segmentation
  • Business/Labour/ Financial & Tax laws
  • Customs Regulations & Policies
  • Recommendation – Mode of Entry
  • Competitive Analysis
  • Market Readiness Scorecard
  • SWOT Analysis
  • PESTAL Analysis

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METHODOLOGY

  1. Organisational assessment on readiness and suitability
  2. SWOT analysis
  3. E.S.T.L.E Analysis
  4. Local & Foreign Competitive Analysis
  5. Research and analysis on markets
  6. Benchmarking & Comparison

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RECOMMENDATIONS

  1. Proposed Mode Of Entry
  2. Tax Structure & Incentives
  3. Labor Matters
  4. Legal Considerations
  5. Market Readiness Scorecard
  6. Strategic Recommendations