FranchiseOpportunity

Your good company has established its modus operandi over the years of being in business. Understanding your cost structure, growth of the company may take on different forms. Some may choose to move and explore overseas options whereas some may choose to expand their reach within Singapore. Franchising your current operations may provide value and growth of your bottom line. At times your business may have trusted key loyal employees that have no room to climb within the current corporate structure and offering them the ability to grow an arm of the business may turn out to a lucrative venture.

Impact towards Organisation

For franchisees, benefits include: a higher chance of success than in a sole proprietorship; shorter time to opening; initial training and ongoing support; assistance in finding an optimal site; the selling power of a known brand; lower costs through group purchasing; use of an established business model; national and regional advertising campaigns; customer lead generation through websites and centralized call centres; and a network of peers (fellow franchisees) to provide advice and moral support through a company intranet, annual conferences, and franchisee associations; and, increasingly, assistance with securing funding.

  • A recognized brand name
  • Site selection and site development assistance,
  • Training for you and your management team,
  • Research and development of new products and services,
  • Headquarters and field support,
  • Initial and continuing marketing and advertising.
  • Consultancy, training and advisory

2016Conference

Franchising provides benefits for both seller and buyer. For franchisors, the primary benefit is the ability to use other people’s money to expand the brand more rapidly than they could either on their own or through investors or lenders. The initial franchise fee and ongoing royalties they collect allow franchisors to build their brand without sacrificing control to outsiders or the pressure of repaying lenders. The fees and royalties are used to fund operations at corporate headquarters, train and support franchisees, market and advertise the brand, improve the quality of goods or services, and build the brand in the marketplace.

For franchisees, benefits include: a higher chance of success than in a sole proprietorship; shorter time to opening; initial training and ongoing support; assistance in finding an optimal site, the selling power of a known brand; lower costs through group purchasing; use of an established business model; national and regional advertising campaigns; customer lead generation through websites and centralised call centres; and a network of peers (fellow franchisees) to provide advice and moral support through a company intranet, annual conferences, and franchisee associations; and, increasingly, assistance with securing funding.

Advantages for Franchise Business Model:

  • Access to better talent
  • Easy Expansion Capital
  • Minimise Growth Risk
  • Pre-Opening Support